News, Optimization

REDSTAR, LLC. Joins Landus Optimization Model

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Optimization by Landus Offers Alternative to Traditional Mergers and Acquisitions

AMES, IOWA (September 23, 2021) – Landus, a farmer-owned cooperative, and REDSTAR, LLC., a privately-owned agronomy retail business announced today a collaboration agreement under the new Landus Optimization model. Redstar is the sixth company to optimize with Landus since the new business model was rolled out this Spring.

“We are proud to welcome the REDSTAR team to our Optimization network. By working together in collaboration each business can better serve local customers and leverage the combined strengths that are realized through this new model,” said Matt Carstens, President and CEO, Landus.

Effective immediately, REDSTAR will become an Optimization collaborator with Landus while continuing to maintain separate ownership, management, employees, and operations.

“We look forward to moving into the future with Landus' innovative technology and sharing in the strengths of the Optimization group. This is the right move for REDSTAR. The collaboration model allows us to protect our business offerings and services while leveraging the strengths of other like-minded ag retailers to offer our customers more competitive pricing and top-notch services. The future of farming is rapidly changing, and I believe Landus has the expertise and technology to help us set ourselves up for success going forward," said REDSTAR owner Ryan Mullemhoff.

REDSTAR is based out of Leigh, NE, and offers agronomy retail services throughout eastern Nebraska and Western Iowa. The independent company markets their own branded REDSTAR product line, including liquid starters, fertilizers, micronutrients, adjuvants, chemicals and more.


About the Landus Optimization Model

This new model is designed for collaboration and optimization on grain, feed, soybean processing, agronomy, data, technology, logistics, and back-office functions. It also provides the opportunity to maximize capital investments, infrastructure capacity, and employee talent.

Agreements are tailored to the strengths of each party and developed on a case-by-case basis.


Ryan and Kristin Mullemhoff own and operate REDSTAR, LLC with locations in eastern Nebraska and Western Iowa. They have successfully grown the business into one of the most trusted seed, fertilizer and chemical dealerships in the area, serving customers from 4 states. Known for their excellent customer service, community involvement, and 24-7 service, they have been proudly building relationships with farmers for over a decade.

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