CFi to continue shared vision of building out fintech in agriculture

‍Chicago, Aug. 11, 2025 – Leading agricultural digital-finance platform Conduit and commercial finance software company ConnectedFi announced today they have joined forces to form CFi. The new company will continue the momentum of the industry’s fastest input-financing platform started by Landus, Iowa’s largest farmer-owned cooperative.

CFi replaces the Conduit brand.

ConnectedFi co-founder Kaushik Chakravarti will serve as CEO of CFi, and says ConnectedFi’s acquisition of Conduit is a natural next step for the two companies. As a financial software company, ConnectedFi has been working with Conduit since its inception and the two share the vision of bringing innovative lending to agricultural retailers and their farmer-customers across America and around the world.

“We will continue to enable retailers to embed low-cost, real-time, point-of-sale financing right into their processes,” Chakravarti said. “But we’re not stopping there. Manufacturers, as well, will soon be able to onboard their dealer networks and product catalogs to bring the same benefits to their own customers,” he said. “Watch this space.”

Conduit interim CEO Jack Brodshaug will serve as COO of CFi, with years of experience bringing digital solutions to farmers.

“Access to reliable credit is a critical part of farming, especially at this time of tightening margins,” said Brodshaug. “With the combined capabilities of Conduit and ConnectedFi, we’ll be positioned to meet this need with speed and agility for the next generation of farmers and the retailers who serve them,” he said.

Conduit has created significant momentum among agriculture retailers and their farmer-customers since Landus launched the company in 2024, growing to more than $800 million in loan commitments in 2026 alone. More than 80 agriculture retailers across the country partner with the company.

The acquisition allows CFi to build on this success. Landus will remain a minority owner in CFi and the reorganization will allow Landus to refocus on its primary business operations.

“With this transaction, we’re positioned to build on this remarkable start,” CFi CEO Chakravarti said. “Farmers deserve access to the most innovative, efficient and agile loans possible, and we intend to keep bringing that vision to life in new ways.”

About CFi

CFi is rebuilding ag lending for the 21st century, starting with input loans. Our platform enables ag retailers and merchants to offer or embed ag financing at point of sale, providing real-time approvals for up to $1M with no paperwork with our innovative 2-minute application process.

Media Contact: Susan Luke, CFi: Susan.Luke@cfi.ag; 314-230-6596 (CST)